May was a busy month at 4C. Over the past four weeks, we’ve announced new partnerships with Groupe M6, Twentieth Television, and WideOrbit, and our team attended eight events around the globe. Fittingly, the theme that emerged at these events – The Future of Media – aligns with our slogan. It was even featured on the badge at one event.
Our CMO, Aaron Goldman, spoke at INTX in Boston about how 4C is helping companies perform better ad targeting by bringing the best of TV and social media together. A common thought within the industry is that TV advertising has outgrown its buying and measurement capabilities. The future of TV will rely on a system that mimics the specificity of digital advertising and require solutions for analytics and activation that functions across screens. You can read the full recap here.
Across the pond, our VP of Sales and Activation for EMEA, Volker Ballueder, went to the Festival of Media Global. The sessions at this event revolved mainly around programmatic TV as the largest looming development in media. Many in attendance predicted that over half of video ad revenue will result from programmatic technology by 2020. See Volker’s point of view here.
In London, we hosted a MicroCon with MediaTel, which included a panel on multi-screen advertising with speakers from 4C, VivaKi, Media IQ, Channel 4, and Forrester Research. Topics ranged from TV syncing ads to measurement to multi-tasking, and the impact of each on the viewer and advertiser. Kirsty Brice, our EMEA Marketing Director, shared the key takeouts here.
We’re hitting the road again in June, with events across the US and Europe. Make sure check out our events calendar and follow us on social media to see what we’re up to. And contact us if you’d like to arrange a meeting. We look forward to shaping the future of media together!