Shopping today has transformed. Consumers expect to be able to instantly solicit input from friends, compare prices, and buy. As a result, many social networks are integrating features to create a seamless shopping experience from social to checkout.
eBay is responsive to today’s shopper is capitalizing on this new behavior. Utilizing social media and 4C’s Social Ads, eBay is showcasing shareable, shoppable content enabling consumers to buy at the moment of inspiration.
At ad:tech New York, eBay’s Brad Matthews and our Lance Neuhauser shared what’s next for social shopping and eBay’s strategies for using Pinterest to drive purchases.
Check out the presentation deck to see the insights: