Last week, I was interviewed by Andy Plesser of Beet.tv as part of a video series we hosted for the road to dmexco. For my piece, we focused on 4C’s recent announcement of the first product integration following our Teletrax acquisition.
Now you can activate TV Synced Ads across Facebook, Instagram, and Twitter directly through the 4C platform. You can also use our data portably to trigger search, display, and video ads through AdWords or the demand side platform of your choice.
With the combination of 4C and Teletrax, advertisers, agencies, media companies, and content owners finally have a way to achieve the holy grail of “right person, right message, right place, right time” in an automated and scalable way.
We look forward to delivering further innovation at the intersection of TV and digital and helping all stakeholders in the ecosystem maximize media value.
Note: the Beet.tv series we sponsored features a lot of great content from a lot of great thought leaders so I encourage you to check it out…
Highlights include Rob Norman, Chief Digital Officer at GroupM, Terence Kawaja, CEO at Luma Partners, David Wong, SVP Product Leadership at Nielsen, Henry Tajer, Global CEO, IPG Mediabrands, Brian O’Kelley, CEO at AppNexus, Mark Grether, Global COO at Xaxis, Patrick Harris, Global Agency Development Director at Facebook, Erin Matts, CMO at Omnicom Media Group’s Annalect, Steve Parker, co-CEO, Starcom MediaVest Group London, Lindsay Pattison, Global CEO at Maxus, Doug Ray, Global President at Carat as well as Lance Neuhauser, our CEO and Joe Krokus, one of our sales and partnerships leads.