LONDON – September 3, 2015 – 4C, a data science company that is powering the future of advertising, today announced that its recently acquired Teletrax technology has been recognized as the best Video Advertising Platform by Streaming Media Europe readers.
“We’re proud to have won this year’s prestigious Streaming Media Europe Readers’ Choice Awards with our TV-synced advertising solution,” said Alex Terpstra, Managing Director, EMEA, at 4C.“This award affirms that we are at the forefront of the TV and digital media convergence. This recognition also confirms that there is considerable demand for solutions that combine the reach of TV with powerful targeting of social and online advertising. We look forward to ensuring that the 4C solution portfolio takes this synergy even further in the future to ensure that advertisements reach the right audience, on the right screen and at the right time.”
Teletrax was acquired by 4C from Civolution in July 2015. Teletrax’ technology complements the 4C offering by adding additional data sources and functionality for real-time TV analytics, including monitoring over 2,100 channels across 76 countries for both program content and advertisements. In addition, Teletrax offers TV synced ads, which identifies commercials within three seconds of broadcast and triggers digital campaigns for synchronization and/or competitive response. These ads can be delivered through social, video, display, and search channels across mobile, desktop, and television devices for truly integrated marketing.
By combining data from social media, set-top boxes, ad scheduling, and TV ad monitoring, 4C can now address millions of households globally and provide innovative solutions for TV and social media analytics and activation. 4C’s products are used by leading advertisers, agencies, media companies, and content owners to deliver insights and improve sales and marketing efforts.
“This win is further proof that the broadcast world needs a solution that facilitates cross-screen advertising, leveraging the combined potential of social and TV,” stated Lance Neuhauser, CEO of 4C. “Seeing the latest addition to our advertising solutions win the Streaming Media Europe Readers’ Choice award for the Video Advertising Platform category looks very promising for the future and demonstrates the importance of complementing a TV advert with relevant social and digital channels to reach the most valuable consumers in the most effective way.”
4C is powering the future of advertising with software that improves media planning, measurement, and buying. A data science company, 4C provides brands, agencies, networks, and operators with the world’s most comprehensive platform for social and television advertising. 4C’s products are built on more than 30 years of computational science research by Founder and Chief Scientist, Dr. Alok Choudhary, at prestigious institutions including Northwestern University. Its patented solutions also leverage hardware and intellectual property acquired through Civolution and Royal Philips Electronics. The value is increased marketing effectiveness and efficiency across channels and screens. 4C created the first platform to enable advertising across Facebook, Twitter, LinkedIn, Pinterest, and Instagram through certified API access. 4C also operates Teletrax, the largest global TV monitoring network covering more than 2,100 channels in 76 countries. The company has staff in Atlanta, Chicago, Eindhoven, Hong Kong, Geneva, Los Angeles, London, Munich, New York, Portland, Pune, San Francisco, Seattle, Singapore, and Tampa. Visit www.4Cinsights.com for more information.