Sales Executive to Engage Advertisers, Agencies, Networks, and Operators with TV + Digital Media Solutions
CHICAGO – September 3, 2015 – 4C, a data science company that is powering the future of advertising, today announced that it has named Hamid Qayyum as Senior Vice President of Sales, TV Activation. Reporting to CEO, Lance Neuhauser, Qayyum will advance 4C’s TV Verify and Measurement and Planning (MAP) products for use by brand advertisers, media agencies, TV networks, and cable operators.
Qayyum is the former Senior VP of Sales for FourthWall Media, the largest independent source of cable set-top box data and a 4C partner. Prior to joining FourthWall Media, Qayyum was President of Millennium Networks (later ErinMedia), a pioneer in the use of data to enhance set-top box advertising.
4C is the only company in the world to combine data from social media, set-top boxes, TV ad scheduling, and TV ad occurrences. As a result, marketers and broadcasters can more quickly verify ad delivery and gain attribution insights at the impression level. 4C also provides a platform for identifying key TV audiences and programming by understanding connections between consumers, advertisers, and media. Recently, 4C announced that it has completed the acquisition of Teletrax, the largest global TV monitoring network covering more than 2,100 channels in 76 countries. The combined offering represents the most comprehensive platform for all stakeholders in the media industry.
“I share 4C’s dedication to providing the preeminent tools for brands, agencies, networks, and operators to maximize ROI and yield,” said Qayyum. “I look forward to working with our clients and partners to demonstrate how a combination of social media and TV data can lead to more precise and cost-effective advertising.”
“Hamid has a proven track record of success involving 4C’s TV products, thanks to our partnership with FourthWall Media,” stated Lance Neuhauser, CEO of 4C. “We’re thrilled to have him on our leadership team as we continue to invent new ways to capitalize on the convergence of television and digital media for the benefit of our clients.”
4C is powering the future of advertising with software that improves media planning, measurement, and buying. A data science company, 4C provides brands, agencies, networks, and operators with the world’s most comprehensive platform for social and television advertising. 4C’s products are built on more than 30 years of computational science research by Founder and Chief Scientist, Dr. Alok Choudhary, at prestigious institutions like Northwestern University. Its patented solutions also leverage hardware and intellectual property acquired through Civolution and Royal Philips Electronics. The value is increased marketing effectiveness and efficiency across channels and screens. 4C created the first platform to enable advertising across Facebook, Twitter, LinkedIn, Pinterest, and Instagram through certified API access. 4C also operates Teletrax, the largest global TV monitoring network covering more than 2,100 channels in 76 countries. The company has staff in Atlanta, Chicago, Eindhoven, Hong Kong, Geneva, Los Angeles, London, Munich, New York, Portland, Pune, San Francisco, Seattle, Singapore, and Tampa. Visit www.4Cinsights.com for more information.