Teletrax’ TV Analytics and TV Synced Ads Capabilities to Complement 4C’s Social Advertising and TV Measurement and Planning Software
CHICAGO – July 30, 2015 – 4C, a data science software company that is powering the future of advertising, today announced that it has completed the acquisition of Teletrax from Civolution. Teletrax provides the world’s most advanced and accurate solution for real-time television analytics and cross-screen synchronized marketing campaigns. The combined company, which will operate under the 4C brand and constitutes over 140 employees across eight international locations, will represent the most comprehensive global platform for social and TV advertising.
4C specializes in the application of data science to deliver marketing software products. It built the first platform to enable advertising across Facebook, Twitter, LinkedIn, Pinterest, and Instagram through certified API access. 4C also offers a Measurement and Planning solution that improves TV advertising by providing insight into the behavior of 1.5 billion unique social media users across 250,000 interest categories, 50,000 brands, 6,000 TV programs, and 41 languages. Furthermore, by combining data from set-top boxes, ad scheduling, and TV ad occurrences, 4C can address millions of households and provide TV verification for advertisers, agencies, broadcasters, and operators.
Teletrax was acquired from Civolution, the leading provider of technology and solutions to identify, manage, and monetize media content, which started as a spin out of Royal Philips Electronics in 2008. Teletrax’ technology complements the 4C offering by adding additional data sources and functionality for real-time TV analytics, including monitoring over 2,100 channels across 76 countries for both program content and advertisements. In addition, Teletrax offers TV synced ads, which identifies commercials within three seconds of broadcast and triggers digital campaigns for synchronization and/or competitive response. These ads can be delivered through social, video, display, and search channels across mobile, desktop, and television devices for truly integrated marketing.
“For 4C, Teletrax presents an enormous growth opportunity across human resources, products, clients, and geography,” stated Lance Neuhauser, CEO of 4C. “We’re going long on media convergence and the combination of 4C and Teletrax puts us in a unique position to deliver more value for our clients through social and TV advertising.”
“We could not be more excited about the combination of 4C and Teletrax,” said Alex Terpstra, CEO of Civolution, who will join 4C as Managing Director of EMEA while remaining on the Civolution board of directors. “Both companies share a vision for the future of advertising and offer best-in-class software solutions. Teletrax clients will soon enjoy 4C’s unique ability to unlock the power of social connections in driving advertising effectiveness, while 4C’s clients gain access to our real-time TV analytics and TV synced advertising offerings. It truly is a win-win for everyone involved.”
Following the transaction, Sake Bosch, Managing Partner of Civolution’s investor, Prime Ventures, has joined 4C’s board of directors. To enable the transaction and provide for additional growth capital, 4C has closed further investment led by Jump Capital.
4C is powering the future of advertising with software that improves media planning, measurement, and buying. A data science company, 4C provides brands, agencies, and networks with actionable audience insights that drive measurable value. 4C’s products leverage more than 30 years of computational science research by Founder and Chief Scientist, Dr. Alok Choudhary, at prestigious institutions including Northwestern University. The output is increased advertising effectiveness and efficiency across social, mobile, digital, TV, and more. 4C built the first platform to enable advertising across Facebook, Twitter, LinkedIn, Pinterest, and Instagram through certified API access. 4C is also the only company in the world to combine data from set-top boxes, ad occurrence, ad scheduling, and social media for TV ad measurement, planning, and verification at scale. The company has offices in Chicago, New York, Seattle, and Singapore. Visit www.4CInsights.com for more information.
Teletrax is the world’s most accurate and technologically advanced real-time TV analytics and TV synced ads solution. Using its industry-leading content identification platform and network, Teletrax identifies in real-time what’s airing on TV on over 2,100 channels in 76 countries. It provides unique insights to content/rights holders and capabilities for cross-screen marketing campaigns, bridging the gap between TV and digital. Teletrax was formed as a business line of Civolution, the leading provider of technology and solutions to identify, manage and monetize media content. With headquarters in Eindhoven, the Netherlands, Teletrax has additional locations in London, Los Angeles, and New York. For more information, visit www.Teletrax.tv.
Civolution is the leading provider of technology and solutions to identify, manage and monetize media content. The company was founded in 2008 as a spin out from Royal Philips Electronics and created an extensive portfolio of cutting edge digital watermarking and fingerprinting technologies based businesses in the areas of TV Analytics and TV Synced advertising (Teletrax), Audience Management and Second Screen Synchronization (acquired by Kantar Media in 2014), and Forensic Watermarking for pre-release, digital cinema, PayTV and streaming applications (NexGuard). Civolution is backed by Amsterdam based Prime Ventures. For more information, visit www.Civolution.com.