4C is excited to be a part of the newly redesigned Facebook® Marketing Partner program. Facebook is simplifying their partner ecosystem to make it easier for advertisers to find the right partners with the right expertise. Currently, PMDs are given up to 4 badges: Ads, Apps, Pages and Insights. The new structure gives partners just 1 badge, but distinguishes them with 9 specialties.

“4C is proud to be a badged Facebook Marketing Partner. As a member of the program, 4C will continue to deliver clients world-class advertising solutions that are rooted in data science. With the new structure, providers with excellent Facebook products are going to find themselves having great success with clients.”
—Lance Neuhauser, 4C CEO

As a badged partner, 4C will have specialities in Ad Technology, Media Buying, and Community Management in the United States, Hong Kong, and Singapore. 4C will continue to apply its proprietary data science algorithms to determine the affinities among audiences and brands to help advertisers plan, execute and measure brand-targeted social media ads more effectively.

For more information about the Facebook Marketing Partner program, check out the blog post on the Facebook for Business page: https://www.facebook.com/business/news/facebook-marketing-partners-live

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